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Lead Enrichment Pipeline — Multi-Source Scoring + CRM Sync

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About the workflow

Production lead enrichment pipeline. Webhook intake with schema validation, CRM dedup check (email + company domain), then multi-source enrichment fallback chain: Apollo → Clearbit → LinkedIn. Composite scoring model (firmographic + behavioral + title fit, 0-100). Routes leads by score: Hot (80+) → instant Slack alert + CRM priority flag + auto-assign senior rep. Warm (50-79) → email nurture sequence. Cold (<50) → archive with reason code. Includes CSV bulk import path with rate limiting, error classification (retryable vs permanent), retry queue, and dead letter branch. 30+ nodes.

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